the deck stepped back.The team stepped up.
High-stakes client interviews decide which projects The Beck Group wins. With one shared way to prepare, its architects, project managers, superintendents and marketing leaders can now bring their own experience and voice.
- Client
- The Beck Group, building since 1912 and a leader in integrated architecture and construction
- Program
- Campfire Method Workshops
- The moment
- Final client interviews
- In the room
- Cross-functional teams, assembled for specific pitches
a different teamEvery time.
For more than a century, The Beck Group has built some of the country’s most recognizable places, from the Nasher Sculpture Center to Texas Motor Speedway. Its people bring deep expertise to every project. But the final interview asks something else of them: help a prospective client understand why this team is the right choice to deliver the project.
That team changes from one pursuit to the next. Some colleagues pitch often. Others go a long time between interviews. Beck wanted a dependable way to prepare that would work for all of them.
Where it starteda reasonTo believe it.
For a firm full of analytical minds, the why came first. Chad Schieber, Beck’s chief marketing officer, says the Science of Story gave even skeptical colleagues a reason to engage, and some became the structure’s biggest advocates.
“For our analytical folks, that’s their love language. They know why they’re going through it.”Chad Schieber
Chad SchieberChief Marketing Officer, The Beck Group
shared themes.Personal stories.
The Beck Group transformed its approach to interview preparation. Marketing and sales used to build the deck and hand each presenter their lines. Now marketing sets the themes, and the people who’ll deliver the work bring them to life with stories of their own.
You give them the themes and then they allow their stories to fit in. It’s much more natural. It’s much easier to remember.
Slides come up when they help and go down when the room should be on the presenter. And on complex pursuits with partners at the table, the same framework helps the group step back, name its real differentiators and test them against what matters to the panel.
What enduresa processThey own.
Chad says colleagues now ask to bring out their GatherRound materials when the next interview comes up, and teams prepare together on their own.
Campfire Method Workshop
A hands-on day for leadership teams to build the stories that move their ideas forward.
