Campfire Method Workshop

gather your team andLight a fire.

Your leadership team has ideas that need buy-in. The Campfire Method Workshop is a hands-on day, led by a certified GatherRound Guide, where your team crafts the stories that build undeniable momentum.

Plan a workshop Walk through the day →

Who it’s for

one team.One way forward.

The strategy offsite. The board presentation. The budget request. The change everyone has to get behind.

When the stakes are high, nothing aligns audiences with ideas, and teammates with one another, like storytelling.

  • One shared story

    Your leadership team needs to tell the same story, consistently, to every audience that matters: investors, customers, employees, partners.

  • Every leader’s story

    Every leader brings their own high-stakes idea. Each one leaves with a provocative storyline to create buy-in, and the whole team leaves speaking the same language.

  • One moment that matters

    A specific opportunity is on the line. Your team aligns on the story for that audience and walks into the room aligned.

It’s unique and refreshing. It’s making people really comfortable in these high-stakes situations.
Chief Marketing OfficerThe Beck Group
A Guide leads a Campfire Method Workshop for a room of leaders working at tables, the book open in front of them.
How it works

one day,Built to stick.

  • Before

    A 30-minute call a week ahead to meet your Guide, set the agenda and assign the 3 Questions worksheet, which each participant completes before the day.

  • The day

    A day away from screens. No slides, no notifications. Just your team around the table, talking, sketching and building the stories they’re actually going to tell.

  • After

    A virtual follow-up session to see how implementation is going and dig into how the tools are working in live situations.

What a workshop day feels like.
The curriculum

built onFour Promises.

Every workshop starts with why stories work, moves through the Four Promises of The Campfire Method (Audience, Story, Environment and Self) and ends with your team telling its story out loud.

  1. Part 1

    The Science of Story

    Why people don’t just enjoy stories: we physically, cognitively need them to understand the choices we make. Here’s what that means for the ideas your team has to sell.

  2. Part 2

    Knowing Your Audience

    Audience archetypes and personas for each audience your team faces, whether clients, partners or internal stakeholders, so everyone knows who’s listening and what drives their decisions.

  3. Part 3

    Crafting Your Story

    Define what success looks like (What? So what? Now what?), quantify the value of your idea (By how much? How often?), and shape it with a time-tested narrative formula like the Movie Trailer.

  4. Part 4

    Leveraging Your Environment

    A simple tool for deciding the time, location and atmosphere of your team’s high-stakes presentations, so “everything that isn’t you” reinforces the message.

  5. Part 5

    Telling Your Story, Together

    Every participant delivers their version of the story in a simulated real scenario, like a board update, a client pitch or an all-hands, and gets live feedback on the story and their presence.

Campfire Method Workshop

is for your team if

  • You have 10 to 20 leaders ready to work on real presentations, together.
  • Your ideas need buy-in, inside the company and out.
  • You want tools that outlast the day, not a pep talk.

isn’t for your team if

  • You’re looking for a keynote. That’s a speaking engagement.
  • You’re looking for A/V or deck design.
  • One leader is preparing for one big moment. That’s what the Presentation Sprint is for.

Plan a workshop →

Outcomes

more intention.More momentum.

Your team leaves with:

a stronger story
the team’s shared narrative, or each leader’s own, built and tested in the room.
an audience map
of who’s listening and what drives their decisions.
a sharper case
for your value, with the stakes that show why the decision matters.
a way to prepare
with a language the whole team shares, instead of starting from scratch every time.
practice out loud
every participant has told the story in a real scenario and heard live feedback.
A Guide maps a team’s story on a whiteboard covered in sticky notes while the leadership team works around the table.
Clients

trusted byLeaders with big ideas.

Companies of every shape, size and industry. The common denominator is complexity. When the message has to cut through the noise, The Campfire Method is the way.

  • My presentation … went fantastic. CEO said he would’ve never gotten the vision from a PPT.
    Workshop participant
  • The Campfire Method can unleash your inner creative presenter. It should be a prerequisite to entering the workforce.
    Director, Culinary Innovation & StrategyPizza Hut
  • I love when a training provides actionable tools you can put into practice immediately.
    VP, StrategyGolin
  • Client story

    The deck stepped back. The team stepped up.

    High-stakes interviews decide which projects The Beck Group wins. One shared way to prepare gave its cross-functional teams room to bring stories of their own.

    Read Beck’s story →

Read the client stories →

Plan a workshop

tell us aboutYour team.

A few questions about your people and what’s riding on it, so we can shape the day around both.

Campfire Method Workshop request
Other ways to work with us
One leader

Presentation Sprint

Six weeks of one-on-one guidance from a GatherRound Guide, built around one high-stakes presentation.

Explore the Sprint →
One company

Enterprise Storytelling

For organizations that want to develop a shared way for important ideas to travel.

See how it scales →

Want to teach The Campfire Method?Become a GatherRound Guide. Level up your training practice with certification, ready-made materials and GatherRound behind you.

Become a Guide →