10 Things to Try Instead of Slides

We can’t help it. We do decks because it’s the convention, and because it feels better than going against the grain. But when’s the last time you really nailed it because of the quality of your slides? And are you sure that’s what deserves the credit? At GatherRound, we see the deck as a last resort.…

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4 Presentation Mistakes You’re Probably Making and How to Fix Them

A presentation is one of the most powerful ways to make an idea a reality. When the audience buys in to what you’ve pitched — they can actually help your idea manifest. However, less-than-optimal presentations can do more harm than good. Here’s a look at the most common presentation errors we see at GatherRound. Are…

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Anecdote vs. Story

Storytelling. While it’s GatherRound’s gift to the world, we’re aware it’s also somewhat of a buzzword in marketing, as the entire org chart learns to embrace humankind’s most enduring art form. We witness and contribute to thousands of versions of stories generated and shared every year, and we’re privy to many anecdotes as well.

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Better Storytelling Through Chemistry

Moving an audience isn’t easy. If it was, everyone would do it. But even though it can be difficult, that doesn’t mean it has to be complicated. In fact, many of the most effective storytelling techniques are actually simple, neurological hacks. Let’s take a look at three primary chemical agents of motivation and how storytellers…

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The Transaction is the Reward, not the Goal

I recently had the privilege to address FreemanXP’s creative staff in a Hangout. Creative Director John Jaeger and I mused on the topic of selling ideas, and how important this skill is for creative staff at marketing agencies.

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Why Good Presenters Will Never be Replaced by Robots

We live in a world of distractions. Studies show the average person spends more than five hours a day on mobile devices, and there are more than 2.7 billion smartphone users across the globe. In addition to the proliferation of digital technology, we now also live in a world full of artificial intelligence — a…

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