Posts by Gatherround
Anecdote vs. Story
Storytelling. While it’s GatherRound’s gift to the world, we’re aware it’s also somewhat of a buzzword in business, as the entire org chart learns to embrace humankind’s most enduring art form. We witness and contribute to thousands of versions of stories generated and shared every year, and we’re privy to many anecdotes as well.
Read MoreWhen Should You Present? The Most (and Least) Persuasive Moments
Have you ever stood in front of a room and wondered if they’d rather be napping than listening to you? Have you ever felt like you nailed a presentation, but for some reason your idea went nowhere?
Read MoreBetter Storytelling Through Chemistry
Moving an audience isn’t easy. If it was, everyone would do it. But even though it can be difficult, that doesn’t mean it has to be complicated. In fact, many of the most effective storytelling techniques are actually simple, neurological hacks. Let’s take a look at three primary chemical agents of motivation and how storytellers…
Read MoreThe Transaction is the Reward, not the Goal
I recently had the privilege to address FreemanXP’s creative staff in a Hangout. Creative Director John Jaeger and I mused on the topic of selling ideas, and how important this skill is for creative staff at marketing agencies.
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