How to Get People to Show Up at Your Presentations

Recently, when speaking with a franchised restaurant client, we were discussing one of the greatest chicken/egg issues in the business: traffic. It’s a pretty simple equation, really, but talk it long enough and it starts to look like the snake eating its tail. More so than average guest check, traffic drives restaurant sales. And as…

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Better Storytelling Through Chemistry

Moving an audience isn’t easy. If it was, everyone would do it. But even though it can be difficult, that doesn’t mean it has to be complicated. In fact, many of the most effective storytelling techniques are actually simple, neurological hacks. Let’s take a look at three primary chemical agents of motivation and how storytellers…

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The Transaction is the Reward, not the Goal

I recently had the privilege to address FreemanXP’s creative staff in a Hangout. Creative Director John Jaeger and I mused on the topic of selling ideas, and how important this skill is for creative staff at marketing agencies.

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