Leverage your environment
Other People’s Scars
Other People's Scars The advice is real. The experience behind it isn't yours. Eric Harris April 03, 2026 She Knows Her Material Cold Alex stands at the front of the room, twelve pairs of eyes anxiously glued to her. She has prepared for this. She has over-prepared for this. She knows the data, the stakeholders,…
Read MoreThe Atmosphere is The Idea
Fine dining restaurants don’t just serve food. They create an experience so you’ll feel a certain way as you dine. Sporting events design an atmosphere of excitement and frenzy to heighten the experience of the game. The Las Vegas strip is the epicenter of decadence and opulence, an atmosphere designed to draw people from all…
Read More11 Ways Your Environment Can Help Your Presentation
For the last few months, we’ve been studying the impact of the Persuasive Environment on presentations. By examining – and manipulating – factors of time, location and atmosphere, we can add deeper meaning to our messages, thereby moving audiences in ways we never thought possible. What happens when we dig in and think of literally…
Read MoreRoom And Bored: The Least Persuasive Place [WORKSHEET]
The presentation is tomorrow. You know your story, and you’ve rehearsed your delivery according to your strengths. You have a sharp understanding of your audience and are prepared to deliver a powerful talk along the lines of empathy. You are unstoppable. Your idea will change the world. Hang on there, cowboy. Where will this meeting…
Read MoreWhen Should You Present? The Most (and Least) Persuasive Moments
Have you ever stood in front of a room and wondered if they’d rather be napping than listening to you? Have you ever felt like you nailed a presentation, but for some reason your idea went nowhere?
Read More