Posts Tagged ‘Leverage your environment’
Conversation > Presentation
Four Teams Followed the Rules. One Accepted Responsibility. Several years ago, I led an agency-of-record search for one of the world’s biggest brands. On paper, it was an enviable assignment. In reality, it was a pressure cooker. Sales were sliding fast enough to make everyone nervous. Our advertising had lost its edge. After multiple attempts…
Read MoreDitch the Deck. Get to Yes.
The Easy Answer Was Wrong Megan had a courage problem. Not because she was timid. Because she was responsible. As the operations director for a 1,500-person company, Megan was asked to recommend a venue for the annual all-employee offsite. The default answer came quickly from the executive team: “Let’s just do it where we did…
Read MoreGet Time on Your Side
Most people treat timing like a scheduling chore. They polish the slides, rehearse the story, and then accept whichever hour the calendar coughs up. You’ve probably done this too…. PRESENTER: “When can we present to [audience]?” ADMIN: “They are available at 12:30pm.” But the clock is not neutral. It never has been. Time shapes attention,…
Read MoreMake the Environment Your Ally
The Setting Sets the Tone Some presenters obsess over slides. Others over scripts. But before your first word reaches the audience, something else already has their attention: the environment. This is the story of one intrepid leader who un-stuck a stalled deal, not by changing her message, but by changing the medium that delivered it.…
Read MoreThe Bored Room
The presentation is Monday. You know your story. Inside and out. You’ve rehearsed your delivery. You’re like a jungle cat. Feeling unstoppable. You have a keen understanding of your audience and are prepared to deliver a powerful talk along the lines of empathy. Your idea will change the world. Easy, tiger. Where will this meeting…
Read MoreThe Atmosphere is The Idea
Fine dining restaurants don’t just serve food. They create an experience so you’ll feel a certain way as you dine. Sporting events design an atmosphere of excitement and frenzy to heighten the experience of the game. The Las Vegas strip is the epicenter of decadence and opulence, an atmosphere designed to draw people from all…
Read More11 Ways Your Environment Can Help Your Presentation
For the last few months, we’ve been studying the impact of the Persuasive Environment on presentations. By examining – and manipulating – factors of time, location and atmosphere, we can add deeper meaning to our messages, thereby moving audiences in ways we never thought possible. What happens when we dig in and think of literally…
Read MoreRoom And Bored: The Least Persuasive Place [WORKSHEET]
The presentation is tomorrow. You know your story, and you’ve rehearsed your delivery according to your strengths. You have a sharp understanding of your audience and are prepared to deliver a powerful talk along the lines of empathy. You are unstoppable. Your idea will change the world. Hang on there, cowboy. Where will this meeting…
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