Get Time on Your Side

Most people treat timing like a scheduling chore. They polish the slides, rehearse the story, and then accept whichever hour the calendar coughs up. You’ve probably done this too…. PRESENTER: “When can we present to [audience]?” ADMIN: “They are available at 12:30pm.” But the clock is not neutral. It never has been. Time shapes attention,…

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Make the Environment Your Ally

The Setting Sets the Tone Some presenters obsess over slides. Others over scripts. But before your first word reaches the audience, something else already has their attention: the environment. This is the story of one intrepid leader who un-stuck a stalled deal, not by changing her message, but by changing the medium that delivered it.…

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The Bored Room

The presentation is Monday. You know your story. Inside and out. You’ve rehearsed your delivery. You’re like a jungle cat. Feeling unstoppable. You have a keen understanding of your audience and are prepared to deliver a powerful talk along the lines of empathy. Your idea will change the world. Easy, tiger. Where will this meeting…

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The Atmosphere is The Idea

Fine dining restaurants don’t just serve food. They create an experience so you’ll feel a certain way as you dine. Sporting events design an atmosphere of excitement and frenzy to heighten the experience of the game. The Las Vegas strip is the epicenter of decadence and opulence, an atmosphere designed to draw people from all…

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11 Ways Your Environment Can Help Your Presentation

For the last few months, we’ve been studying the impact of the Persuasive Environment on presentations. By examining – and manipulating – factors of time, location and atmosphere, we can add deeper meaning to our messages, thereby moving audiences in ways we never thought possible. What happens when we dig in and think of literally…

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Room And Bored: The Least Persuasive Place [WORKSHEET]

The presentation is tomorrow. You know your story, and you’ve rehearsed your delivery according to your strengths. You have a sharp understanding of your audience and are prepared to deliver a powerful talk along the lines of empathy. You are unstoppable. Your idea will change the world. Hang on there, cowboy. Where will this meeting…

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