Posts by Gatherround
[PODCAST] The Secret to Stories That Stick
Ideas have been transferred from one person to another since the beginning of time. But the ideas that really take hold are the ones framed by stories. Why? Because stories stick. They attach emotion to ideas. They compel audiences to empathize and act. Discover the psychology behind presenting epic narratives as GatherRound Founder, Eric Harris,…
Read MorePeer Pressure? Just Say No to Slides.
It can happen to anyone. It’s Friday morning. You’re sitting in your office enjoying a hot cup of coffee, lining up the day’s important tasks. “Hey,” your coworker (or supervisor) interrupts. “You know how the investors are coming in for that meeting on Monday? You think you could throw together a few slides about that…
Read MoreSix Tricks for Combatting Stage Fright
Leadership is communication. Sometimes that communication is one-to-one, and sometimes it’s one-to-many. Depending how many, “communication” can begin to feel a lot like “public speaking.” Wait a minute… Is leadership synonymous with public speaking?
Read MoreFree Yourself to Be Yourself
The Campfire Method® requires presenters to examine four elements before selling an idea: audience, story, environment and self. All of these elements matter, but in reality, the last element – self – might be the most important, and also hardest to tackle, since it’s likely you’re not used to doing it, particularly in a business…
Read MorePersuasive Storytelling Spotlight: Ryan Short of MODassic Marketing
Ryan Short is a founder and CEO of MODassic, a design and marketing agency based in Dallas, Texas. He started the agency in 2008 to specialize in persona- and ROI-based branding, design and marketing. Ryan is incredibly skilled at delivering presentations that work. The one thing all of Ryan’s best presentations have in common? Him.
Read MoreBe Yourself When You Present
If you find yourself presenting often, you’re not alone. Microsoft estimates 30 million presentations are created every day. THIRTY. MILLION. If that many are created each day, how many will ultimately be delivered within your organization?
Read MoreThe Atmosphere is The Idea
Fine dining restaurants don’t just serve food. They create an experience so you’ll feel a certain way as you dine. Sporting events design an atmosphere of excitement and frenzy to heighten the experience of the game. The Las Vegas strip is the epicenter of decadence and opulence, an atmosphere designed to draw people from all…
Read MoreThe Ketchup Popsicle and the Woman in White Gloves
Imagine me, at 17 years old, pulling in to the parking lot at work: a local Tex-Mex restaurant. I leap out of my Chevy Blazer (complete with subwoofer, of course), frantically tying my apron around my waist as I dash into the daily team meeting. (The meeting started at 10:00 am. I slept ’til 9:53.)…
Read More3 Questions That Lead to Better Presentations [WORKSHEET]
It’s not an impossible dream. In fact, it’s quite simple to write a great presentation outline. Research conducted by Stanford University has proven that audiences are 40% more likely to retain information accurately when it’s presented with structure, as opposed to free-form. While there are many ways to create structure, our clients find asking these 3…
Read More11 Ways Your Environment Can Help Your Presentation
For the last few months, we’ve been studying the impact of the Persuasive Environment on presentations. By examining – and manipulating – factors of time, location and atmosphere, we can add deeper meaning to our messages, thereby moving audiences in ways we never thought possible. What happens when we dig in and think of literally…
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