A Blog with Tips & Tricks for Enlightened Presenters
When Should You Present? The Most (and Least) Persuasive Moments
Have you ever stood in front of a room and wondered if they’d rather be napping than listening to you? Have you ever felt like you nailed a presentation, but for some reason your idea went nowhere?
Better Storytelling Through Chemistry
Moving an audience isn’t easy. If it was, everyone would do it. But even though it can be difficult, that doesn’t mean it has to be complicated. In fact, many of the most effective storytelling techniques are actually simple, neurological hacks. Let’s take a look at three primary chemical agents of motivation and how storytellers…
The Transaction is the Reward, not the Goal
I recently had the privilege to address FreemanXP’s creative staff in a Hangout. Creative Director John Jaeger and I mused on the topic of selling ideas, and how important this skill is for creative staff at marketing agencies.
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